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The affiliate has to convert a casual visitor into a customer in the cost per sale compensation method. He has to convert the visit into a sale before he can receive compensation Customers who show a keen interest must be past on to the seller by the affiliate. the type of affiliate marketing strategy and the method of compensation will determine the type of affiliate marketing software need. You may require more than one affiliate marketing software to keep track of your sales and your revenues sub letting by affiliate marketers is a common practice to drive maximum traffic for a seller. Affiliate marketers may be providing services to a number of sellers in an industry.