Web site traffic What the media say
These business models were developed to finance their services like Open text in 1996 offered pay per click program. Google also initiated its search engine marketing program in 2000 as an internet marketing tool. In 2001, Danny Sullivan proposed the term, "search engine marketing" for search engine optimization services, paid listing and developing online strategies for businesses. Today, search engine marketing is so popular that in 2007, it appeared as the primary money maker tool for search engines. The effectiveness of search engine marketing is obvious from the growth and financial results of the online companies which are relying on this internet marketing tool.